Case · Marketing agency

Warm deals, flagged the day they go quiet

Meeting notes, emails and bookings reach the CRM on their own, and each day’s follow-ups arrive drafted.

Client
A digital marketing agency
Industry
Marketing agency · North America
The work
Conversations into the CRM
An empty office floor in morning light
Conversations into the CRMHow it runs now
  1. Brings meeting notes, email signals and bookings into the CRM as they happen
  2. Checks the CRM daily for deals gone quiet
  3. Drafts each follow-up
  4. Reads it and sends it
Specimen · sample rows, no client data

Before

Where the time was going

The information was there, in meeting transcripts, email threads, calendar bookings and proposal views. Almost none of it reached the CRM.

Deals went cold because nobody followed up on a warm signal buried in another tool.

call notesCRMStage: not updatedLast contact: blankfollow up?

What was really going on

More than a dozen sources should have been feeding the CRM, and weren’t.

How it runs today

  1. The systemBrings meeting notes, email signals and bookings into the CRM as they happen
  2. The systemChecks the CRM daily for deals gone quiet
  3. The systemDrafts each follow-up
  4. A personReads it and sends it
A person reads and sends every follow-up.

After

What changed for the firm

The CRM stays current on its own, and pipeline that had gone cold got followed up.

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