Marketing agencies

A pipeline that keeps moving while you serve clients

Signals from your inbox, calendar and meetings reach the CRM on their own, so no warm deal slips.

Built forQopia FinancialJSI Systems

Swatches and paper pinned to a grid wall
Where the time goes · Marketing agencies
  1. Your CRM is always behindBy hand
  2. New business waits for a free afternoonBy hand
  3. Operations and HR field the same questions dailyBy hand
  4. Client reports get rebuilt every monthBy hand
From working sessions in this industry

Sound familiar?

Where the time goes at marketing agencies

Proof

Already running at another firm

At a digital marketing agency, meeting notes, email signals and bookings now reach the CRM as they happen. Deals going quiet are flagged daily, with the follow-up drafted. It’s 1 of 3 agency builds we’ve published.

Your options

Marketing agency automation: 3 ways to do it

  • Option 1

    Buy software

    Best whenA tool you own has the feature, and someone will switch it on.

  • Option 2

    Build it in-house

    Best whenAn operations lead can connect the tools and keep them connected.

  • Where we fit

    Bring in a partner

    Best whenSignals come from many places, or the team won’t adopt another tool.

Systems worth looking at first

HubSpot or Salesforce for the pipeline, Asana, ClickUp or monday.com for delivery, and AgencyAnalytics or Looker Studio for reporting.

What each one costs, and who keeps it running
Buy software
CostA subscription for each seat, and the time to set it up.
UpkeepThe vendor, and whoever owns it on your side.
Build it in-house
CostTheir time now, and again each time something changes.
UpkeepThat person.
Bring in a partner
CostA monthly retainer.
UpkeepThe partner, with a named owner on your side.

Marketing agencies

What to settle before you start

Client confidentiality, and accounts the client owns. The client’s contract often decides what may be connected.

Concrete steps in hard light
The CRMthe system of recordProject boardInboxBooking toolMeeting notes
The CRM · the system of recordWhat may write to it
  1. Project boardChecked first
  2. InboxFeeds it
  3. Booking toolFeeds it
  4. Meeting notesFeeds it
Specimen · sample rows, no client data

Questions from marketing agencies

Will the team have to learn another tool?

No. It shows up in the tools they already have open.

Does it send anything to prospects on its own?

No. It drafts, and a person approves.

Can it work inside client accounts?

Only where the client’s contract allows. We check first.

Do you only work with agencies?

No. The same work shows up in every industry.

Your brief · 1 of 3

What brings you here?

See what we’d build first at a firm like yours.

Start with one process.

A working session on how your firm actually runs. You leave knowing the first process worth fixing.