Choosing help
Should we build AI ourselves, buy a product, or bring someone in?
Build or buy AI based on fit, and on who will own it. Buy when a product already handles the work your way. Build when someone on your team can, and will be there to maintain it. Bring in a partner when the work crosses systems, needs judgment at a step, or nobody has time to own it.
Why people ask
Spending money on a build that a subscription would have covered, or the other way round.
The longer answer
Start by checking whether you already own it. Many firms pay for an automation feature inside a tool they use every day and have never switched on.
Then ask who maintains it. Building is the cheap part. A workflow with no owner breaks the first time a source changes.
Each of our solution guides has this comparison for one specific process, with the products named.
Where AI falls short
This question is one people search for. It follows from the themes in our field questions log, and the answer is ours.
Related questions
Your brief · 1 of 3
What brings you here?
See what we’d build first at a firm like yours.
Start with one process.
A working session on how your firm actually runs. You leave knowing the first process worth fixing.